SEO copywriting works to create useful and meaningful content for the user, while competing to scale the best positions in specific keywords. In this way, the content generated with SEO copywriting looks to solve user’s searches in the best way, while positioning itself in the first places within the search engines, in order to attract more traffic, improve the site authority and be considered the most relevant content.

SEO copywriting tips

Before starting in SEO copywriting, you must know some tips that might help you in your first steps:

• Always remember that you will be read by humans: avoid creating a mechanical or formal text, remember that the person reading you will also appreciate that the text is easy to read and that will make it rank better than others in the Google search engine.
• Identify User Intent: identify what the user is really looking for in each search, taking into account that many times the search phrase is summarised to general searches or vague phrases.
• Create the best content to answer user’s search: if the user is looking for something specific, try to create the best content to answer their question. If the content is useful, Google will scale it up so that it can help others within the same searches.
• Structure your content, outlines can help a lot: be organised in the content and work with outlines initially so that the text does not lose its function or fall into vagueness. Start writing knowing at all times what you are going to say.
• Optimise your headline regarding the keywords and competitors activity: the title has to be prepared for the searches; it has to be short, explaining succinctly the content that the user will find, as well as responding in the best way to his search. Study the titles of those contents that already position to inspire you.
• Do the necessary research: research is vital in all parts of the process. Tools likes SEMRush or Ahrefs can help you understand which keywords are those that should be positioned and which contents are already ranking for them. Look for ways that you can generate better content than the one that already exists, responding better to the user intent.

SEO copywriting blogs

Here we some of the best copywriting blogs that you must follow:

• Copyblogger: this blog started in 2006 and since then it has been teaching how to create great and valuable content.
• Writtent: this blogs makes an effort to create valuable content, looking to improve the SEO technique of all their readers.
• Great Content: this blog covers all you must know about SEO copywriting: techniques, technology, tools and tactics to develop the best content.
• The Daily Egg: here you will find smart SEO tactics to boost your website and content.

In conclusion, in this post we have reviewed what is SEO copywriting, some great tips if you are starting in this field and a list of blogs that you should follow to learn valuable lessons from professionals of the sector.

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UX copywriting is the art of using the language to make easier and enjoyable brand experiences. In addition, UX copywriting can be used to make the user experience on the web more intuitive and understandable for the user, especially on those sites where the dynamics can be complicated or long.

Differences between UX copywriting and copywriting

UX copywriting is not the same as copywriting, on the one hand, copywriting seeks to convince, to move a user action, while UX copywriting seeks to make the user’s contact with the web easier:

• Copywriting uses seductive language, which seeks to attract the user while UX copywriting uses simple language, which seeks to communicate instructions.
• Copywriting is sales-oriented, while UX copywriting is product-oriented, seeking to make contact with the product easier
• Copywriting has its origin in marketing, while UX copywriting works with designers
• Storytelling is the heart of copywriting while UX copywriting seeks to have conversations with the user.

UX Copywriting books

If you want to learn some great tips, these are some good books you must check out:

• Writing is Designing: in this book, the authors highlight how writing is about fitting words together and design is about solving problems but both, writing and designing, need to be created together to build a cohesive user experience.

• Strategic Writing for UX: so here we see UX copywriting defined as a form of copywriting that looks for the needs of users, focusing on interactions that the user has with the content rather than the user’s simply reading the content passively.

• Nicely Said: this books defends that content will always be king and should be prioritise to code, web development or any other important part of a site.

• The Content Strategy Toolkit: it provides clear lines to develop and implement a content strategy with UX copywriting examples to inspire content creators.

In conclusion, in this post we have reviewed what’s UX copywriting and their main difference from general copywriting, while suggesting some great books to deep dive in UX copywriting and learn from real professional, sharing real examples to inspire those who are willing to learn from this specific field of copywriting.

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Here, copywriting plays a fundamental role getting the user’s attention and making your email stand out. To get the best results, let us show you some great tips and examples to inspire you.

Best email copywriting tips to engage your user

Get ready to review some great copywriting tips that will make your email shine:

• Unforgettable subject line: this is the first touch point with the user and where the success of you email will be decided. Avoid irrelevant sentences and try to be good enough to keep the user reading. Here are some quick tips:
  • Avoid long sentences: keep it short and simple, between six and ten words. Remember that your email can be seen in any device so take into account that a shorter phrase won’t be cropped by the limited space of the screen of a smartphone.
  • Be active: use action verbs, looking to get a determined reaction for the user and increasing the sensation of urgency.
  • Personalisation: you can reach higher open rates if you include a personalised touch in your subject lines. Include real names in the “to” and “from” fields.

• Always include a curated preview text: once you’ve won the first round and user has continued reading, it’s time for the preview text. Your goal is to maintain user’s interest towards the content that follows, using no more characters than the ones allowed in a tweet. Be brief and concise.
• Be natural: email is a private and very personal format, so keep it natural. Use a conversational tone and avoid artificial constructions or overselling expressions. Always remember that you’re talking to a human.
• Don’t be irrelevant: always make sure that your content is relevant to the user. Take time to understand your audience and divide them by interests, reaching them with content they will really appreciate and will boost open rates.
• Include visual and clear call to actions: always highlight your call to action to make sure is really visible for the user and include expressions that will push him to take action, staying within the style and tone of the text.

Best email copywriting examples to learn from the masters

Now that we know some useful tips to guarantee the success of your email, what could be better than checking out some great examples?

• Cook Smart: this is a great example of an engaging newsletter, where Cook Smart always includes relevant and curated content to the user, with yummy recipes and really easy how-tos.

• Casper: Casper has a good copywriting strategy by using great preview texts, attracting all the interest in a simple and attractive sentence from the beginning, and, in this case, followed by an emotional argument about why you need a dog mattress, all of it reinforced by the photo, man’s best friend enjoying a well-deserved rest on a mattress made just for him.

• WeTransfer: WeTransfer has always been a master of copywriting, also in emails. Here, you can see a good example of how to communicate product launches: short and engaging texts in letter form, looking to talk with a real human and keeping it conversational. Short, real and beautiful.

• Anthropologie: how could boost feedback participation rates? here’s a good example: a short email with a personal touch and pushed by a great discount, how can it get any better?

• Birchbox: here we can see a great example of good call to actions. Birchbox’s personalise all their buttons with a friendly expression, rather than the cold “Buy” button, keeping it within their style and tone.

In conclusion, here we have reviewed the best copywriting tips and some great examples to inspire you if you’re looking to start a strong email marketing strategy where copywriting, as you should know now, must have a special role.

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• Rolls-Royce with David Ogilvy in 1958: it’s been more than 60 years from the publication of this ad and is still considered one of the best copywriting examples of all times. Ogilvy always defended the importance of description, and although that statement has now been transformed into a more direct style, reducing the number of characters, this title lives on in the memory of the greatest copywriters, as it creates a perfect sensory experience about what it feels like to drive a Rolls-Royce and sells the advantages of its new model.

• Volkswagen Beetle with DDB in 1959: the ad that challenged the automotive preferences of an entire country, accustomed to large, spacious, overloaded cars. With two words, DDB agency summarised all the change brought by the Volkswagen Beetle, avoiding big descriptions or taking up the whole page. Even today, it’s considered one of the best advertisements of all times.

• Apple Copywriting: there is no doubt that Apple, while leading in technology and design, has achieved worldwide recognition thanks to a careful use of copy, with great and unique ideas around each of their launches. Some of the key points that define their know-how are:
  • Big idea: all launches are surrounded with a big idea, always highlighted in the first headline, involving all the process that has taken Apple from zero to their new product.
  • Boost the details: short and to the point, Apple always uses the enumeration formula to stand out the main characteristics of its product, making it even more attractive.
  • Focus on the user: Apple always places their products on people’s lives, showing how relevant and impactful they are in every moment.

• “Brad is single!” – Norwegian airlines campaign: this copywriting is a great example of real time marketing, since it was published shortly after Brad and Angelina announced their divorce. The ad was available in newspapers in many different countries with this clear and concise sentence; communicating a message universally understood, making it the perfect call to action to promote their flights to LA.

• Oatly Copywriting: Oatly has proved to be a revelation in terms of copywriting, with a very defined aesthetic in all its communications. Their copywriting always seeks to fight against the prejudices with plant milk, from a close and informal point of view, seeking to inform and convince why we should all move to this type of milk.

In conclusion, in this post we have been able to see different examples in which copywriting has been key. In all of them we can see why working a good copywriting strategy, consistent over time, generates a brand relevance that stands out from all others in the sector. Whether you want to be a good copywriter, or you are thinking of establishing a copywriting strategy in a company or project, we hope these examples have inspired you!

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• Ogilvy on advertising by David Ogilvy: you cannot enter the world of advertising and copywriting without knowing the father of its modern conception, David Ogilvy. In this book, Ogilvy give us the key strategies that guide him through his successful career, where copyrighting was extremely important. Ogilvy supported that the only objective of the ads was to sell, calling for the user’s attention and addressing him from a colloquial perspective, covering all the campaigns behind a great idea that would give coherence to the ad.

• How to write a good advertisement by Vic Schwab: the writer was one of the greatest marketing copywriters of all time and his book has remain as a must from its publication, in early 40s. Within it we can find a short and agile course about the main steps to master copywriting, from getting attention to asking for action.

• The Boron Letters by Gary Halbert: this book has an interesting story, as it’s made up of the letters that Gary, who went to jail in the early 80s, sent to his son Boron every day. Years later, these letters became public and were published as a book. Here, Gary shares with his son the main steps to conquer a market and master copywriting, like studying the market, look for the product fit, customise the message…

• Never Split the Difference by Chris Voss with Tal Rahz: this book is recommend for all type of copywriters, from beginners to advanced and, without a doubt, is a must in any list of the best books on copywriting. Written by a former FBI negotiator, is a great resource to learn about the main techniques of persuasion and how to work with human emotions by offering different options to the user, convincing them that our option is the best.

• The Copywriter’s Handbook by Robert W. Bly: this is the perfect book for beginners, with key facts you should know when starting in copywriting and really useful tips, like the important of the title, using a natural, engaging language to talk to your audience or how words like “free” have an extraordinary power.

In case this list of the best copywriting books is not enough to put you down to work right away, get ready for these tips, that will help to warm up before starting your next assignment:

• Make a list with all the requirements: having clear what the main indications of your assignment are is fundamental, so we recommend you to make a list and keep it in sight at all times while you work on it, to avoid corrections and errors.
• Draw a sketch with the structure you will follow: starting to write in the hope that it will make sense in the end rarely works, so it’s very important to consider what content structure you want to follow and what might be easiest for your audience to read. Draw a very basic structure and follow it while you develop the text.
• Get informed: look for information about what you are going to write, in addition to the content you may already have to prepare it, it’s possible that there is a piece of information that you didn’t know about that may be very interesting for your audience and could make your text stand out from the rest.
• Make a bunch of drafts: make little tests of everything you want to say and look well at its meaning from an objective perspective, does it make sense? does it sound good? persuasive? maybe too paternalistic? trial and error will give you all this knowledge
• Read the writing to yourself: it’s very common that by being so focused on the next word we are going to write, we don’t realise that what we’re writing doesn’t make any sense or is excessively complex. Reading the text to yourself helps to see it in its entirety and make changes so that it doesn’t turn out to be absolute nonsense.

In conclusion, in this post we’ve covered our recommendation on the best books on copywriting you should read if you have decided to become a real copywriter and some tips to face your daily work more efficiently. Now is your turn to gather all this information and master the art of copywriting!

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In all probability, your conclusion after consulting all the sources is that the best thing you can do is to get to writing, because it is the practice of writing that will make you a great copywriter. Since we believe it’s a good conclusion, we want to give you in a very summarised way the best tools that will make you get started right away.

• Hemingway App: The Hemingway App is a very simple app, in which you introduce your text and it will highlighted those words and expressions which are too long or complicated; it’s also capable of suggest better synonyms, while giving you a total readability score.
• Edit: this chrome extension is perfect to do different tests while trying to decide among different copies. You edit directly over the website and try different approaches, fonts, colours… so you can choose what it will work better. The best? no coding required, just activate it and start editing!
• Thesaurus: a good copywriter always needs synonyms! Thesaurus is yet the best and most recommended source for it. Don’t ever repeat yourself again!
• Yoast SEO: if you become a copywriter, I believe you want to be read so you must work on SEO! Yoast SEO is a WordPress plugin that helps you improve SEO and readability, helping you optimise your posts for keywords and improve your SEO score. In addition, it will highlight what you’re doing well and how to improve it.
• CoSchedule’s Headline Analizer: if you’re looking to create life-changing headline, this tool is for you. Headline Analyzer will give you a score evaluating how common your headline is, how emotional, and how much impact it can have. In addition, it will take into account its width to give you a unified score, letting you know how strong it is.

In addition, we would like to add some valuable tips that may help you in your career:

• Be real: don’t use complicated or unreal words, trying to look very educated. Write as you talk, avoiding the use of passive or other techniques as over exaggerating; an honest text is always warmer to the public and makes interaction easier
• Format matters: the shorter, the better, that’s clear. But it’s also important to highlight what’s important and order the text so it’s visually pleasant. Writing a long and uniform text generates tiredness and rejection to the user: avoid commas and unnecessary adjectives and adverbs.
• Focus on the user: even if you have cutting edge technology, it’s not worthy if you can’t communicate it in a way it gets to your audience. This is a universal truth: never talk about the product itself, always about what you can offer to the user: how are you doing their lives better?
• Create interest: Well-written and correct titles are easily forgotten; it’s in the tension that the memory is lodged. Seek to be always surprising and intriguing, so they can’t help start reading your post, fuelled by hype.
• Presentation is key: your first sentence is vital, there, the user decides if the text is worth reading or if they should keep scrolling. From the beginning, go straight to the point and attract their interest, your copy must be designed to guide the user from one line to the next one, with a fluent and easy reading.

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