If you are thinking of entering the world of copywriting, you should know that a lot has already been written about how to start, what you should know and who you should follow to become the best professional you can.
In all probability, your conclusion after consulting all the sources is that the best thing you can do is to get to writing, because it is the practice of writing that will make you a great copywriter. Since we believe it’s a good conclusion, we want to give you in a very summarised way the best tools that will make you get started right away.
- Hemingway App: The Hemingway App is a very simple app, in which you introduce your text and it will highlighted those words and expressions which are too long or complicated; it’s also capable of suggest better synonyms, while giving you a total readability score.
- Edit: this chrome extension is perfect to do different tests while trying to decide among different copies. You edit directly over the website and try different approaches, fonts, colours… so you can choose what it will work better. The best? no coding required, just activate it and start editing!
- Thesaurus: a good copywriter always needs synonyms! Thesaurus is yet the best and most recommended source for it. Don’t ever repeat yourself again!
- Yoast SEO: if you become a copywriter, I believe you want to be read so you must work on SEO! Yoast SEO is a WordPress plugin that helps you improve SEO and readability, helping you optimise your posts for keywords and improve your SEO score. In addition, it will highlight what you’re doing well and how to improve it.
- CoSchedule’s Headline Analizer: if you’re looking to create life-changing headline, this tool is for you. Headline Analyzer will give you a score evaluating how common your headline is, how emotional, and how much impact it can have. In addition, it will take into account its width to give you a unified score, letting you know how strong it is.
In addition, we would like to add some valuable tips that may help you in your career:
- Be real: don’t use complicated or unreal words, trying to look very educated. Write as you talk, avoiding the use of passive or other techniques as over exaggerating; an honest text is always warmer to the public and makes interaction easier
- Format matters: the shorter, the better, that’s clear. But it’s also important to highlight what’s important and order the text so it’s visually pleasant. Writing a long and uniform text generates tiredness and rejection to the user: avoid commas and unnecessary adjectives and adverbs.
- Focus on the user: even if you have cutting edge technology, it’s not worthy if you can’t communicate it in a way it gets to your audience. This is a universal truth: never talk about the product itself, always about what you can offer to the user: how are you doing their lives better?
- Create interest: Well-written and correct titles are easily forgotten; it’s in the tension that the memory is lodged. Seek to be always surprising and intriguing, so they can’t help start reading your post, fuelled by hype.
- Presentation is key: your first sentence is vital, there, the user decides if the text is worth reading or if they should keep scrolling. From the beginning, go straight to the point and attract their interest, your copy must be designed to guide the user from one line to the next one, with a fluent and easy reading.
